Lesson 3 - LINKS

Our next step deals with adding a special link on our page.  Not that any link is any more different from the next but this one is directly related to our Keyword Phrase.  Typically, in the navigational section of the website there is probably a link called “Home”.  In my opinion, this is a wasted link.

Now do not get me wrong.  Being able to get back to the home page is important but over time we, as web surfers, have learned that there are usually other words or images that will get us back.  We are not so dumb in that regard.

Most of the time at the bottom of all of my web pages I add a copyright line with my website link.  I learned that if I changed the Text portion of that link it would give me an added boost for my overall Keyword effectiveness for my site as a whole.

So now I use my keyword phrase “Lynchburg Web Design” and I link that to my domain name.

Remember; from my first article that our Keywords are what the Search Engines use to bring us into focus.  Combined these keywords into certain HTML tags and it will form a uniqueness that will elevate us above many other websites.

So does that mean we can place a bunch of these links on our web pages and it will help?  No.  I usually do not exceed two links.  The Copyright line I described above and the Home link.  I believe my users are smart enough to know how I use it and how I intend for it to be used.  If you start adding several of these type of links on your page then you might be viewed as spamming your web page.  Do not fall into that category.

Stay tuned for all of my 8 lessons and I will show in a very detailed manner how I came from the deep vastness of the Internet to the Top 10 for my Keyword Phrase.  You may also visit my website where my lessons here include images to better describe the alterations that I have performed.