Lesson 2 - TITLE

There are many HTML tags ranging from coloring text to enlarging its size.  There are even ways to make text move.  But it takes special tags for Search Engines to recognize as being important.  It is also ironic that the following tags are used in that capacity for isolating importanace.

The first is the <TITLE> and </TITLE> tags.  These are used together.

In fact, every HTML document must have a TITLE element within the HEAD section of a HTML page.

The TITLE element is used to identify the contents of a document. Since users often consult documents out of context, webmasters should provide context-rich titles. Thus, instead of a title such as "Introduction", which doesn't provide much contextual background, webmasters should supply a title such as "Introduction to Medieval Web Design" instead.

So where does the TITLE really appear?  Look at the very top of this window or this graphic.  It is the upper most left portion of the open window.  Have you ever created a new web page in Microsoft FrontPage?  The TITLE is usually automatically generated; New Page is usually what is used.  If you do not change this text to something more useful it will definitely make you appear to be a newbie.

So the big question becomes what do we place in there?

There are those that really screw this part up.  Typically, they use this as if they were titling a term paper.

To be seen by the Search Engines we must place our Keyword for this web page into the TITLE tags.

In my case, I use Lynchburg Web Design as my Keyword Phrase.

Stay tuned for all of my 8 lessons and I will show in a very detailed manner how I came from the deep vastness of the Internet to the Top 10 for my Keyword Phrase.  You may also visit my website where my lessons here include images to better describe the alterations that I have performed.