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In this part I am going to focus on just the middle piece of the Template; namely the Two or Three Column structure.
The first column will house the Monetization piece which for us is the AdSense code. Before you say that I missed something just hang on. I do not employ a menu system in the traditional sense but rather a Hybrid Bread-Crumb approach and that will be covered in a later article.
Just understand that I use either the 120×600 or the 160×600 Skyscraper formats inside my left column. I then blend the Ad colors to my website’s appearance. I rely heavily on a Heat map that Goggle shows on their site because it shows users tendencies in terms of clicking.
The right-most column I have recently started using for Banner ads from a few of the CPA sites that I am a member of. But that is it in terms of monetization.
Now the Center column I dedicate to Content
This is where most would save the template and then start replicating this page for content pages. But not me. Remember, I am into easy and speed.
I am going to chop the template into five distinct pieces.
- A Header
- My Left AdSense Column
- My Content Column
- My Right CPA Column
- My Footer
The reason I do this is simple. I want a modular site that will allow me to make changes easily. So if I change the header or footer then I change it in one place and it will be automatically applied to all pages. Rather than making the change in many web pages.
